OREGON · STATE RESEARCH PROFILE

Oregon Consumer Privacy Act

OCPA · Normalized Research Card v2.1

IN FORCELAST VERIFIED · AUG 26 2026

At a glance

ScopeNumerical threshold + vehicle-manufacturer exception
Threshold100,000 consumers; or 25,000 consumers and >25% gross revenue from sale; certain motor-vehicle manufacturers are covered regardless of threshold
Sensitive dataConsent required
Universal opt-outYes — required from January 1, 2026
EnforcementOregon Attorney General
Private actionNo
PenaltyUp to $7,500 per violation
EffectiveJuly 1, 2024; nonprofits July 1, 2025

Who must comply?

Applicability model: Numerical threshold + vehicle-manufacturer exception.

Core threshold: 100,000 consumers; or 25,000 consumers and >25% gross revenue from sale; certain motor-vehicle manufacturers are covered regardless of threshold

Applicability remains subject to statutory entity, data-level and activity-specific exemptions. Employment/B2B treatment and federal-law carve-outs should be read together with the official statute linked below.

Consumer rights

Right / protectionStatus
Access✓ Included / qualified by statute
Specific third-party recipient list✓ Included / qualified by statute
Correction✓ Included / qualified by statute
Deletion✓ Included / qualified by statute
Portability✓ Included / qualified by statute
Opt-out sale✓ Included / qualified by statute
Opt-out targeted advertising✓ Included / qualified by statute
Opt-out profiling✓ Included / qualified by statute
Appeal✓ Included / qualified by statute

Sensitive data & minors

Sensitive-data standard: Consent required

Under-13 processing requires consent; from 2026 sale of under-16 data and targeted advertising/profiling involving under-16 consumers are prohibited.

Business obligations

Notice, contact mechanism, minimization, reasonable safeguards, consent for sensitive/secondary-purpose processing, assessments and universal opt-out recognition.

Enforcement

Authority: Oregon Attorney General

Private right of action: No

Penalty / remedy baseline: Up to $7,500 per violation

What makes Oregon different?

Oregon stands out for nonprofit coverage, a right to identify specific third-party recipients, active public enforcement reporting, universal opt-out and 2026 bans affecting precise geolocation and under-16 data.

Developments to watch

As of January 1, 2026, the AG no longer has to provide notice and an opportunity to cure. Sale of precise geolocation is prohibited and UOOM requirements are in force.

Editorial rule: future-effective, proposed and pending measures are kept separate from current law.

Primary sources & verification

Last verified: August 26, 2026

Research standard: primary official sources prioritized; official guidance used to explain operational requirements.

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