MINNESOTA · STATE RESEARCH PROFILEMinnesota Consumer Data Privacy Act
MCDPA · Normalized Research Card v2.1
IN FORCELAST VERIFIED · AUG 26 2026At a glance
Who must comply?
Applicability model: Numerical threshold.
Core threshold: 100,000 consumers; or 25,000 consumers plus >25% gross revenue from sale
Applicability remains subject to statutory entity, data-level and activity-specific exemptions. Employment/B2B treatment and federal-law carve-outs should be read together with the official statute linked below.
Consumer rights
| Right / protection | Status |
|---|---|
| Access | ✓ Included / qualified by statute |
| Correction | ✓ Included / qualified by statute |
| Deletion | ✓ Included / qualified by statute |
| Portability | ✓ Included / qualified by statute |
| Opt-out sale | ✓ Included / qualified by statute |
| Opt-out targeted advertising | ✓ Included / qualified by statute |
| Profiling rights | ✓ Included / qualified by statute |
| Additional transparency rights | ✓ Included / qualified by statute |
Sensitive data & minors
Sensitive-data standard: Heightened protections apply
The framework includes age-sensitive protections and sits alongside Minnesota's separate social-media provisions.
Business obligations
Controller responsibilities, small-business rules, privacy policies, retention transparency and data privacy/protection assessments.
Enforcement
Authority: Minnesota Attorney General
Private right of action: No general private action under MCDPA
Penalty / remedy baseline: Attorney General enforcement; consult current §325M.20
What makes Minnesota different?
Minnesota is unusually useful for AI-era compliance because its framework combines detailed profiling rights, transparency and assessment duties with retention-related disclosures.
Developments to watch
Postsecondary institutions regulated by the Office of Higher Education have a later compliance date of July 31, 2029. Chapter 325M also contains separate social-media provisions.
Editorial rule: future-effective, proposed and pending measures are kept separate from current law.
Primary sources & verification
Last verified: August 26, 2026
Research standard: primary official sources prioritized; official guidance used to explain operational requirements.